20 multiple-choice (MCQ / objective) questions from this chapter, in the common exam-style shapes. Every question comes with an explanation along with the answer, so you remember why the option is correct, not just which one it is.
1 Direct Questions
Direct Questions
- 1 markAccording to the book, communication in today’s information driven society is as important as:
(A) Money and property(B) Education and health(C) Food, clothing and shelter(D) Roads and transport - 1 markCorporate communication is described as the set of activities involved in:
(A) Managing only the advertising of a company(B) Orchestrating only the internal meetings of employees(C) Preparing only the annual accounts of a company(D) Managing and orchestrating all internal and external communications - 1 markAccording to the book, a major variable for the success of any organisation is:
(A) The size of its building(B) The number of its branches(C) The age of its owners(D) The perception of the public - 1 markThe book sums up the significance of corporate communication as:
(A) Controlling the prices in the market(B) Controlling the number of employees(C) Controlling the government’s policies(D) Controlling how the world sees you - 1 markIn the 1990 study, more than 88 per cent of which group strongly agreed that lack of communication leads to reduced productivity?
(A) Bank managers(B) Industrial engineers(C) School teachers(D) Government clerks
2 Assertion-Reason
Assertion-Reason
- 1 markAssertion (A): PR is a very important function of any organisation.
Reason (R): Therefore it must be entrusted to effective and experienced executives.
(A) Both A and R are true, and R is the correct explanation of A.(B) Both A and R are true, but R is not the correct explanation of A.(C) A is true, but R is false.(D) A is false, but R is true. - 1 markAssertion (A): Corporate communication creates and maintains the brand and looks after the organisation’s reputation.
Reason (R): Increasing competition, accessibility of information and the media explosion have made ‘reputation management’ a priority for most organisations.
(A) Both A and R are true, and R is the correct explanation of A.(B) Both A and R are true, but R is not the correct explanation of A.(C) A is true, but R is false.(D) A is false, but R is true. - 1 markAssertion (A): Journalists and PR persons are interdependent.
Reason (R): Journalists need news to remain in the business, and PR needs publicity.
(A) Both A and R are true, and R is the correct explanation of A.(B) Both A and R are true, but R is not the correct explanation of A.(C) A is true, but R is false.(D) A is false, but R is true.
3 Match the Following
Match the Following
- 1 markMatch Column I (function of PR) with Column II (what it includes):
(P) Public Relations Policy (Q) Statements and Press Releases (R) Publicity (S) Publications
(1) Handling inquiries from press and people at large (2) In-house magazines (3) Shared with top management and all departments (4) Speeches for executives
(A) P-3, Q-4, R-1, S-2(B) P-4, Q-3, R-1, S-2(C) P-3, Q-1, R-4, S-2(D) P-2, Q-4, R-1, S-3 - 1 markMatch Column I (C of communication) with Column II (meaning):
(P) Conciseness (Q) Clarity (R) Completeness (S) Courtesy
(1) Gives sufficient information to the reader (2) Easy to catch the readers’ attention (3) Courteous tone, compliments and benefits (4) Explicit meaning that does not confuse
(A) P-4, Q-2, R-1, S-3(B) P-2, Q-1, R-4, S-3(C) P-2, Q-4, R-1, S-3(D) P-3, Q-4, R-1, S-2
4 Statement-Based Questions
Statement-Based Questions
- 1 markRead the statements and choose the correct option.
Statement I: Corporate communication is considered an important tool of management.
Statement II: It is concerned with people, organisational processes, activities and media.
(A) Both I and II are correct(B) Only I is correct(C) Only II is correct(D) Neither I nor II is correct - 1 markRead the statements and choose the correct option.
Statement I: The book says a code of ethics is not needed by PR professionals.
Statement II: PR professionals have access to information about events to come.
(A) Both I and II are correct(B) Only I is correct(C) Only II is correct(D) Neither I nor II is correct
5 Arrange in the Correct Order
Arrange in the Correct Order
- 1 markArrange the three parts of listening in the correct order:
(i) Understanding (ii) Response (iii) Hearing
(A) (i), (iii), (ii)(B) (iii), (i), (ii)(C) (ii), (i), (iii)(D) (iii), (ii), (i)
6 Fill in the Blanks
Fill in the Blanks
- 1 markEvery idea, fact or opinion is ________ until communicated and understood.
(A) useful(B) static(C) dangerous(D) public - 1 markCorporate communications should support each employee to be an honest, knowledgeable ________ to customers, friends, shareowners and public officials.
(A) opponent(B) inspector(C) ambassador(D) competitor
7 Odd One Out
Odd One Out
- 1 markWhich of the following is NOT one of the five functions of PR listed in the book?
(A) Publicity(B) Press relations(C) Maintaining relations(D) Statements and press releases
8 Passage-Based Questions
Passage-Based Questions
Passage
A biscuit company found that one batch of its biscuits had a packing fault. Before the news spread, its PR officer told the media the full facts, recalled the batch, and kept senior managers informed of what customers were saying. The managers stayed calm in all their statements.
- 1 markThe PR officer told the media the full facts. Which of Arthur W. Page’s principles does this follow?
(A) Manage for tomorrow(B) Tell the truth(C) Prove it with action(D) Conduct PR as if the whole company depends on it
Passage
A large company is opening a new factory near a village. Its PR team decided to hire local people, follow pollution-control standards, and join the village’s development programmes. The team also kept the district administration and the state government informed of its plans.
- 1 markHiring local people, following pollution-control standards and joining village development programmes show the company acting as:
(A) Good neighbours(B) Fixed competitors(C) Press reporters(D) Financial analysts
9 True / False
True / False
- 1 markState whether each statement is true or false, then choose.
Statement 1: The book says PR is used in Government, public and private sectors and other institutions.
Statement 2: Press and PR are both dependent on each other for their bread and butter.
(A) Both statements are true(B) Statement 1 is true, Statement 2 is false(C) Statement 1 is false, Statement 2 is true(D) Both statements are false - 1 markState whether each statement is true or false, then choose.
Statement 1: Accent neutralisation helps to improve the professional image of your company.
Statement 2: Hearing alone completes the process of listening.
(A) Both statements are true(B) Statement 1 is true, Statement 2 is false(C) Statement 1 is false, Statement 2 is true(D) Both statements are false
Answer Key and Explanations
Direct Questions
- (C) The book: communication is as important as food, clothing and shelter.
- (D) Book definition: ‘managing and orchestrating all internal and external communications’ designed to create favourable starting points.
- (D) A major variable for the success of any organisation is the perception of the public.
- (D) That is the significance of corporate communication: ‘controlling how the world sees you’.
- (B) A group of industrial engineers were asked how to improve productivity.
Assertion-Reason
- (B) Both are true, but R is a consequence of A drawn by the book, not an explanation of why PR is important.
- (A) Both are true; because reputation management has become a priority, corporate communication looks after the brand and reputation.
- (A) Both are true, and R explains the give and take between the two.
Match the Following
- (A) Policy is shared with top management and all departments; statements include speeches for executives; publicity includes handling inquiries; publications are in-house magazines.
- (C) Conciseness catches attention; clarity gives explicit meaning; completeness gives sufficient information; courtesy uses a courteous tone.
Statement-Based Questions
- (A) Both are correct, as given in the book.
- (C) I is wrong: a code of ethics is a crucial requirement and PR professionals are no exception. II is correct.
Arrange in the Correct Order
- (B) Hearing is the first part, then understanding, and the last part is responding.
Fill in the Blanks
- (B) The book’s opening line.
- (C) Each employee should be an honest, knowledgeable ambassador.
Odd One Out
- (B) Press relations is a major area of PR activity, not one of the five functions.
Passage-Based Questions
- (B) Tell the truth: let the public know what is happening and provide an accurate picture.
- (A) Good neighbours: environment protection standards, employment to locals, locality development programmes.
True / False
- (A) Both are true, as given in the book.
- (B) 1 is true. 2 is false: hearing is only the first part; understanding and response follow.
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