20 multiple-choice (MCQ / objective) questions from this chapter, in the common exam-style shapes. Every question comes with an explanation along with the answer, so you remember why the option is correct, not just which one it is.
1 Direct Questions
Direct Questions
- 1 markAccording to the book, what is ‘consumer behaviour’?
(A) The number of customers who visit a store(B) A place where consumers discuss products and their advantages(C) A process through which the buyer makes decisions about purchasing(D) The method of filing a complaint - 1 markThe number of customers who visit a mall in a day is called:
(A) Consumer behaviour(B) Consumer forum(C) Consumer footfalls(D) Consumer product - 1 markHow many consumer rights were enshrined under the CPA 1986?
(A) Four(B) Six(C) Five(D) Eight - 1 markWhich of these is an ‘additional’ right under CPA 1986, not a basic one?
(A) Right to safety(B) Right to choose(C) Right to be heard(D) Right to education - 1 markWhich is a key highlight of the CPA 2019?
(A) Reducing the six rights to four(B) Strict penalties for misleading advertisements(C) Keeping e-commerce outside consumer law(D) Abolishing standardisation marks - 1 markThe ISI mark is the certification mark of:
(A) Directorate of Marketing and Inspection (DMI)(B) International Wool Secretariat(C) Bureau of Indian Standards (BIS)(D) Food Safety and Standards Authority of India
2 Assertion-Reason
Assertion-Reason
- 1 markAssertion (A): Every human is a natural consumer.
Reason (R): All of us purchase a variety of goods and services to satisfy our needs and desires.
(A) Both A and R are true, and R is the correct explanation of A.(B) Both A and R are true, but R is not the correct explanation of A.(C) A is true, but R is false.(D) A is false, but R is true. - 1 markAssertion (A): Adulteration is a serious consumer problem.
Reason (R): Adulteration can cause harm to the health and safety of the consumer.
(A) Both A and R are true, and R is the correct explanation of A.(B) Both A and R are true, but R is not the correct explanation of A.(C) A is true, but R is false.(D) A is false, but R is true. - 1 markAssertion (A): A higher price always means better quality.
Reason (R): Prices of same quality goods may vary because of cost of production, overhead expenses and advertising.
(A) Both A and R are true, and R is the correct explanation of A.(B) Both A and R are true, but R is not the correct explanation of A.(C) A is true, but R is false.(D) A is false, but R is true.
3 Match the Following
Match the Following
- 1 markMatch Column I (mark) with Column II (product):
(P) AGMARK (Q) Woolmark (R) Hallmark (S) Ecomark
(1) Platinum, silver and gold articles (2) Agricultural products (3) Soaps, detergents, paper (4) Woollen garments
(A) P-4, Q-2, R-1, S-3(B) P-2, Q-1, R-4, S-3(C) P-2, Q-4, R-1, S-3(D) P-3, Q-4, R-1, S-2 - 1 markMatch Column I (organisation) with Column II (publication):
(P) VOICE (Q) CERC (R) Consumers Union, US (S) Australian Consumers Association
(1) Insight (2) Choice (3) Consumer Voice (4) Consumer Reports
(A) P-1, Q-3, R-4, S-2(B) P-3, Q-1, R-4, S-2(C) P-3, Q-4, R-1, S-2(D) P-3, Q-1, R-2, S-4
4 Statement-Based Questions
Statement-Based Questions
- 1 markRead the statements and choose the correct option.
Statement I: Agmark and FPO standards have been promulgated by the Government of India.
Statement II: Woolmark is given by the Bureau of Indian Standards.
(A) Both I and II are correct(B) Only I is correct(C) Only II is correct(D) Neither I nor II is correct - 1 markRead the statements and choose the correct option.
Statement I: Consumers should pay for all their purchases.
Statement II: Consumers need not read the terms and conditions of insurance or credit cards.
(A) Both I and II are correct(B) Only I is correct(C) Only II is correct(D) Neither I nor II is correct
5 Arrange in the Correct Order
Arrange in the Correct Order
- 1 markArrange the steps of conducting Practical 1 (leaflet) in the correct order:
(i) Get the content approved by the teacher in-charge (ii) Divide the class into five groups (iii) Print or photocopy it for awareness camps (iv) Collect information on the topic with introduction, body and conclusion
(A) (iv), (ii), (i), (iii)(B) (ii), (i), (iv), (iii)(C) (ii), (iv), (i), (iii)(D) (ii), (iv), (iii), (i)
6 Fill in the Blanks
Fill in the Blanks
- 1 markAnother mechanism of consumer protection is through ________ marks.
(A) advertising(B) standardisation(C) price(D) packaging - 1 markA tri-fold leaflet results in ________ panels.
(A) four(B) three(C) six(D) eight
7 Odd One Out
Odd One Out
- 1 markWhich of these is NOT a standardisation mark described in the book?
(A) Silk Mark(B) AGMARK(C) Hallmark(D) Lucky draw
8 Passage-Based Questions
Passage-Based Questions
Passage
Sunita bought a mixer at a fair for a low price. It looked like a famous brand: the colour of the box and the brand name were very similar. The seller also gave her a ‘lucky draw’ coupon. Two days later the mixer gave her an electric shock. The seller had refused to give a receipt, and now he will not listen to her complaint.
- 1 markSunita’s mixer is an example of which consumer problem?
(A) Spurious/duplicate/imitation products(B) Problems with services(C) Lack of buying guides(D) High prices
Passage
Ramesh bought one kilogram of turmeric from a grocery shop. When he weighed it at home, it was only 900 grams. The weights in the shop had no verification stamp. The colour of the turmeric was also unusually bright, and a test showed an added colour in it.
- 1 markWhich two problems are seen in Ramesh’s case?
(A) Incorrect weights and measures, and adulteration(B) High prices and lack of buying guides(C) Problems with services and sales promotion(D) Spurious products and misleading packaging
9 True / False
True / False
- 1 markState whether each statement is true or false, then choose.
Statement 1: Agmark is meant for agricultural products.
Statement 2: VOICE is the name of a consumer organisation.
(A) Both statements are true(B) Statement 1 is true, Statement 2 is false(C) Statement 1 is false, Statement 2 is true(D) Both statements are false
Answer Key and Explanations
Direct Questions
- (C) The book: consumer behaviour is a process through which the buyer makes decisions about purchasing. Customers visiting = footfalls; a place for discussion = consumer forum.
- (C) Consumer footfalls = the number of customers/consumers who visit any given space such as a store or a mall.
- (B) Six rights: four basic (safety, be informed, choose, be heard) and two additional (redressal, education).
- (D) The two additional rights are the right to redressal and the right to education.
- (B) Key highlights: a central regulator, strict penalties for misleading advertisements, guidelines for e-commerce and electronic service providers.
- (C) ISI mark = certification mark of BIS, which was earlier called the Indian Standards Institution (ISI).
Assertion-Reason
- (A) The book says that because we all buy goods and services for our needs, every human is a natural consumer. R explains A.
- (A) Adulteration is serious not only because it is exploitative but because it can harm health and safety. R explains A.
- (D) A is false: relating price to quality is not necessary. R is true as stated in the book.
Match the Following
- (C) Agmark: agricultural products; Woolmark: woollen garments; Hallmark: precious metals; Ecomark: household products such as soaps, detergents and paper.
- (B) VOICE: ‘Consumer Voice’; CERC: ‘Insight’; Consumers Union: ‘Consumer Reports’; Australian Consumers Association: ‘Choice’.
Statement-Based Questions
- (B) I is correct. II is wrong: Woolmark belongs to the International Wool Secretariat.
- (B) I is correct (responsibility 2). II is wrong: responsibility 8 asks them to read and understand all terms and conditions.
Arrange in the Correct Order
- (C) Book order: divide into five groups, collect information, get it approved, place it in leaflet form and present, then print/photocopy for awareness camps.
Fill in the Blanks
- (B) The book: another mechanism of consumer protection is through standardisation marks.
- (C) A tri-fold leaflet gives six panels (three on each side); a bi-fold gives four.
Odd One Out
- (D) A lucky draw is a sales promotion scheme, not a standardisation mark.
Passage-Based Questions
- (A) Similar box colour and similar sounding brand name: a duplicate of a well-known brand, which may be injurious and unsafe.
- (A) 900 g instead of 1 kg with unstamped weights = incorrect weights; added colour = adulteration.
True / False
- (A) Both are true, as in the book’s review questions.
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